Identify the Company’s 3 most important strengths and weaknesses.

Background: The CEO has hired you as a management consultant to perform a SWOT analysis in order to provide an outside perspective on the Company’s current business situation.

Required: Prepare a report with appendices for the CEO that succinctly outlines the details of your SWOT analysis and summarizes your findings. In your report you need to include the following three (3)items:
1)External Environment Analysis(Opportunities and Threats)
•Customer Environment Analysis
•External Environment Analysis
•Competitor Analysis
2)Internal Environment Analysis (Strengths and Weaknesses)
•Marketing Strategy Analysis
•Financial Analysis
3)Summary of Analysis
•SWOT Table
•Identify the Company’s 3 most important strengths and weaknesses
•Identify the External Environment’s3 most important opportunities and threats
•Identify the Company’s core marketing issue