iscuss the forces shaping BI tools to become more commercialized toward non-IT specialists.

•Discuss the significance of BI tools in providing organizations with a competitive advantage.•Discuss the significance of BI tools in customer relationship management (CRM).•Identify specific BI tools and evaluate the effectiveness of each tool and its significance in the making of different decisions. Consider different types of decisions that managers need to make.•Discuss the forces shaping BI tools to become more commercialized toward non-IT specialists.•BI tools can enable different organizations, possibly under the same parent organization, or different companies, to provide services to each other. Provide an example of organizations that depend heavily on BI tools to provide services for each other and describe how the BI services are offered and how the organizations derive value from the services.TEXTBOOK: Sharda, Ramesh, Dursun Delen & Efraim Turban. Business Intelligence and Analytics: Systems for Decision Support, 10th Edition. ISBN: 9780133050905