POM 123

1. When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition, marketing is all about stimulating demand. Discuss how consumers make purchasing decisions based on the four Ps of marketing. Please use examples. 2. Social media marketing is one of the fastest growing areas of the marketing world. Choose a network, such as Facebook, LinkedIn, Pinterest, or Instagram, and explain how you have been targeted by a product or service. Identify what segmentation strategy would be appropriate for this product or service. 3. Explain the overall importance of marketing research. Explain what the company did wrong and make certain to define the problem.