Provide an overview of the Maryland property management industry.
Property Management industry in Maryland and the three brands are Bozzuto, Greystar, and Morgan Properties 1.Provide an overview of the Maryland property management industry. What is the $ size of the market in the USA? Is it considered a high growth or slow growth market (percentage growth in dollar sales, unit sales, etc.)? What are the categories in the industry that are showing most growth (e.g. casual, retro), which are showing a decline (e.g. basketball, running)? How many competitors are there? Who are the market leaders, and what is the market share for each of the three brands; Greystar, Bozzuto, and Morgan Properties? 2.2. Identify the key product attributes and benefits that the consumer uses to infer the value of each brand (e.g. price, comfort, durability, etc.). You should identify at least 5 attributes/benefits. 3. Identify the key consumer segments in the industry and develop a profile for each segment (minimum of 4 segments, a maximum of 7). What key product attributes and benefits does each segment prioritize?
