Read the Forbes article Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today?

review Chapter 4’s section concerning Porter’s 5 Forces, read the Forbes article Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today? (Moore, 2011) and view the required You Tube video Five Competitive Forces That Shape Strategy, regarding Porter’s five forces. In the video, Mr. Porter discusses how Porter’s Five Forces Analysis is an important tool for assessing the potential for profitability in an industry. As an example, Mr. Porter applied these five forces to the airline industry. Think of another industry where profitability is low.