Research a company that has expanded its products and services and examine strategies they used to increase their presence in a national or global market.

There are many strategies to expand your business and enhance your competitive position in the market. Research a company that has expanded its products and services and examine strategies they used to increase their presence in a national or global market. Once you have found a good case study, how did they conduct the merger strategy or the acquisition strategy? What steps did they use to leverage their success? Purchasing a business can be treacherous unless due diligence is established and executed. Therefore, having a solid understanding of business acquisition is necessary for successful performance.