Select a company of your choice and describe how they handled a crisis, rumor, scandal, or negative word of mouth episode. Evaluate how they dealt with this situation.

Select a company of your choice and describe how they handled a crisis, rumor, scandal, or negative word of mouth episode. Evaluate how they dealt with this situation. Following the steps outlined on the above pages, do you believe the company was effective in addressing these issues? Why or why not? How might this company retain customers after such a situation?