Tag: Service Quality Models in Sports Organizations

Discuss the strengths and limitations of the SERVQUAL approach in measuring service quality. How does context play a role in its applicability? Additionally, how do alternative models like SERVPERF attempt to address these limitations?

Assignment Question Discussion 1: In the context of sports and leisure, how do tangible and intangible factors affect service quality, and how do these factors influence the overall satisfaction and engagement of customers? Discuss the concept of co-creation and how it plays a role in the perceived value of a