Using concepts from the textbook chapters, articles from the BCC online library, etc., explain the rationale behind the redesign of your strategies.

The International Monetary Fund(IMF) has projected the global economy will contract by 3% this year due to worldwide lockdown. As a global manager, you will develop a new international marketing strategy ( product, price, distribution, promotion) to serve your target market. Using concepts from the textbook chapters, articles from the BCC online library, etc., you will explain the rationale behind the redesign of your strategies. For example, you may decide to introduce a smaller version of your product to your target market. One explanation for this change in the product strategy may be because of an economic slowdown, loss of jobs, consumers can not afford the bigger version anymore, etc.. Similarly, you may need to reposition your business with new product lines. For example, some businesses recently jump on the production of sanitation products, masks, or ventilators just to reiterate actualities. This is a research project to connect the topics learned in class to the real world. Hence, you have to apply concepts from the textbook chapters, articles from the BCC online library, etc.. You need to use at least five sources including your textbook. You also need to use titles and subtitles throughout your paper to keep the flow of your ideas organized and easy to follow. Suggested resources:Wall Street JournalNew York TimesFinancial TimesBCC LibraryTextbook