What are the ethical challenges that Uber faces in using app-based peer-to-peer sharing technology?

Task – All case study assignment questions should be answered with a 2 to 3 page paper providing quality original insight supported by information from the assigned case and at least (1) external source. Format per APA 6th Edition Guidelines. Must include title page, reference page, and proper section headings.

1.) What are the ethical challenges that Uber faces in using app-based peer-to-peer sharing technology?
2.) Since Uber is using a disruptive business model and marketing strategy, what are the risks that the company will have to overcome to be successful?
3.) Because Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance with standards to protect competitors and consumers?