What are the most relevant global megatrends that the company’s leadership team needs to address as part of its strategic positioning for the next 5 years?

prepare an executive brief for the leadership team of a global company.

The goals of the assignment are to:

• Demonstrate your ability to interpret multiple reference sources about global megatrends,

• “Connect the dots” across these reference sources and assess the real-life business impact of the convergence of multiple global megatrends.

• Translate your findings into relevant business insights for the company’s leadership team in an executive, integrated, and impactful paper.

The assignment

The leadership of Caterpillar Inc., a US-based construction machinery and equipment company whose products are distributed to more than 190 countries through a worldwide network of dealers, has hired your team to perform a strategic consulting project.

The company’s leadership team has been reading about the disruptive impact that the convergence of global megatrends but are not sure exactly how they will impact their business and their industry.

Your assignment is to research and analyze relevant sources related to global megatrends and then integrate your findings into an executive brief for the company’s leadership team that addresses the following questions:

1. What are the most relevant global megatrends that the company’s leadership team needs to address as part of its strategic positioning for the next 5 years?

2. What are your strategic insights about the impact of these global megatrends on the company’s business and industry?

3. What company-specific critical issues (e.g., opportunities, challenges, and risks) resulting from the convergence of global megatrends should the leadership team consider?

For this assignment, you must use the global megatrends reference sources included in your Masters in International Business Prep Workshop.

However, you can conduct additional research on this topic and use any other relevant reference sources that you deem appropriate.

Like all executive teams, your client’s leadership team members have a limited attention span and prefer executive reports in a storytelling format supported by data and visual information.

Remember to include a reference page with any external sources used in your executive report.

The executive brief will be graded based on the following evaluation

Is an effective storytelling document, uses data and facts as evidence, and is visually appealing

Explains relevant global megatrends that Caterpillar’s leadership team needs to address as part of the company’s strategic positioning

Translates the global megatrends into relevant strategic insights on how they will impact the company’s business and industry

Articulates company-specific critical issues resulting from the convergence of global megatrends that Caterpillar’s leadership team should consider