What makes short-form stories ideal for:-lead generation and lead nurturing-attracting new followers-engaging with followers?

First, review the following two links (copy & paste links):(1) https://nova.zoom.us/rec/play/tcB4duGvrTo3SIKTtwSDA_RxW9XvJ6us13JK_6IOxU_mWiNVYFWgZbFBZudMcsPJgzjbWKk0ZpRNkOqQ?startTime=1591915412000&_x_zm_rtaid=yvxOJLWOTviNK0agUerxcg.1593363874773.d58838b5f680ec4c7775eff6e68bf006&_x_zm_rhtaid=910(2) https://www.pinterest.com/jimbarryjr/instagram-stories-for-lead-generation/Then, answer the following questions:1. Why have short-form brand stories on Facebook (and affiliates Instagram and WhatsApp) and other social networks overtaken feeds on these networks?2. Why does Instagram seem to be leading the way?3. What makes short-form stories ideal for:-lead generation and lead nurturing-attracting new followers-engaging with followers4. Identify a brand(s) and story screenshots of the brand(s) Instagram story that exemplifies best practices in the following five categories. Make sure to rationalize how the brand and its story(s) qualify for this best practice criteria by referring to the above explanations and referenced background materials (McCall video and pinned articles).-Story categories for lead generation-Marketing habits for lead generation-Attention getting elements/tactics for lead generation-Engagement elements/tactics for lead generation-Conversion elements/tactics for lead nurturing