What trends should the company respond to?

1. Study how the company works. How it makes money.How it is organized.Its key resources/capabilities.Its weaknesses.2. Study the environment it operates in.What markets does it compete?What markets are growing?What trends should the company respond to?3. Recommend action. Adopt a long-term perspective. Wealth is not created in a day.Craft action(s) that capitalize on opportunities and mitigate threats.Provide empirically-grounded and well-reasoned justification (i.e. be sensible).