When you pitch the idea of marketing research study to test consumer response, she says, “Are you kidding?

this is a discussion please just write something small nothing that is not too long. please do not do any pictue or do not need to do any research just write something small Suppose your CEO is personally involved in developing a new product that is really cool, but you have your doubts about whether it really delivers any additional benefits over what is already available. When you pitch the idea of marketing research study to test consumer response, she says, “Are you kidding? Why waste the money and time, as well as let our competitors know what we’ve got? Let’s get this to market!” But the market launch will cost $4 million and your company’s profits last year were only $6 million. How would you respond? How would your answer differ if the launch only cost $400,000?.