Write a 1,000-word essay about how tourism and hospitality marketers are responding to the current crisis.

Write a 1,000-word essay about how tourism and hospitality marketers are responding to the current crisis. You can focus on one particular campaign, or discuss several campaigns. Avraham & Ketter (2008) offer three types of strategies that organizations can follow to promote their destinations during and after tourism crises: source-focused strategies, message-focused strategies, and audience-focused strategies.