Write a paper comparing Washington Football team to Baltimore Ravens Media accounts.
Go to each team’s website and opt-in to receive its e-mail newsletters and updates and download the official APP. Also, “Like” the teams on Facebook, follow their official team Twitter, Instagram, and Snapchat accounts plus any other social platforms. Track and contrast how the teams communicate varying types of messaging and the frequency with which they do so. Are their sales and marketing priorities evident, and if so, what are they? Are their sponsors integrated and if so, how? Are the digital assets integrated with one another (i.e. are they reinforcing similar messaging) and do they tie back to the team’s website? Is there a clear call-to-action and engagement? Is one team doing a better job than the other? Was it easy to opt-in and how long did it take to begin receiving team e-mails? Contrast the messaging during the 3-4 weeks that you are following them. For those more interested in events/entertainment, select either two different entertainment organizations that promote concerts or live events (e.g. LiveNation/Filmore, AEG, 9:30 Club) or two different events and track and contrast social media presence as described above.
https://www.washingtonfootball.com/
https://www.baltimoreravens.com/
Twitter accounts:
https://twitter.com/Ravens?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
