Write a research paper using a case study on Zara’s December 2023 “The Jacket” PR campaign.

Write a research paper using a case study on Zara’s December 2023 “The Jacket” PR campaign.

Maximum of 7500 words excluding the cover page, table of contents and appendices.

The rubric:
– Identified case is timely and relevant
– Provides an in-depth and clear understanding and analysis of the situation
– Includes the most important facts and considerations surrounding the case
– Fosters a learning opportunity for students, and allows for critical thinking

– Identified case is significant to the business, rather than an isolated incident
– Demonstrates a solid understanding of how the situation impacts the business or enterprise
– Dives deep into the financial and societal impacts of the case by identifying the repercussions on the enterprise, both financially and reputationally

– Thoroughly addresses how the enterprise communicates about the situation.
– Considers the responses of a wide range of stakeholders, both internal and external
– Addresses how the case impacts society and/or the communication industry as a whole

– Clear and well-written
– Easy to read, engaging and informative
– Lack of spelling and grammar errors
– Succinct and concise with streamlined information
– Well-organized and flows well
– The case study should not exceed 7500 words excluding the cover page, table of contents and appendices.

– Support for all evidence presented
– Quality of research sources
– Consistency and thoroughness of citation format in the text and in references

– Ability to separate facts from assumptions
– Avoids making conclusions
– Avoids talking about what the enterprise “should have done”
– Unbiased language that uses cited supporting evidence when claiming something to be fact

Attached is a rough outline to follow And an example on a case study.

If you need any more clarification let me know. And pleas send me a first draft within the first week to make sure that we are working on the same thing.