Write an introduction to your paper that includes a short description of the product category that you have chosen as well as a specific brand in that category.

Write an introduction to your paper that includes a short description of the product category that you have chosen as well as a specific brand in that category. Opportunities in the Market Explain an opportunity/opportunities that you can demonstrate exists in the market that your brand can take advantage of with the introduction of a new product. This will take some research to complete. Let’s say that you have picked the SUV market and you are doing research to determine the size and expected growth rate of the market. In this section, you want that type of information. So, you could find that, according to Business Wire (November 3, 2022), the projected growth rate of the SUV market from 2022-2027 is at a CAGR of 6.6%. With that piece of information, you at least have the beginning of a good argument to build more SUVs for your chosen brand. But, you want to layer on additional information that will allow you to recommend the best possible SUV that your brand could build. Are there trends in the types of features that are demanded by SUV buyers? Are there particular sizes of SUVs that might be the best? In this section, you want to paint a clear picture of what is being demanded by the consumers as it relates to your product category and have that backed up with cited references. NOTE: This section is outside the control of the brand. Brand Extension Recommendation Brand Extension Proposal In this section, you want to describe a proposal for a specific line (increasing product line length) or category extension (increasing the breadth of the product mix) that you believe will be successful for your brand. Explain why it will be effective by linking your brand extension proposal to what you wrote in the “Opportunities in the Market” section. Brand Extension Shortcomings In this section, you want to address the potential limitations of your brand extension proposal and highlight the rationale for why it could fail if it is introduced to the market. You must address both cannibalization concerns and concerns related to the strategic fit with your brand extension proposal. For example, let’s say you chose Chrysler as your brand. They sell zero SUVs. Will an introduction into the SUV market make sense for Chrysler? For example, how is Chrysler positioned in the mind of the target market? Would a category extension into SUVs be seen in a positive way by the target market or would the current positioning of the brand make it difficult to be effective in the SUV market? Even though they do not sell SUVs, you still should address cannibalization concerns. Chrysler does sell minivans. Would an entrance into the SUV market cannibalize any of the minivan sales? References You want this paper grounded in as much secondary research as possible. Cite all your references. You can choose the referencing style of your choice for this section.\ Target Length of paper (not including references): Two double-spaced pages.