What marketing objectives would be used at this stage (see Figure 11-1)?
This case will be done in an online discussion with other students. See the Discussion Instructions for general information. Read the L.A. Galaxy case study in your textbook. This case is located at the end of Chapter 12 (pp. 314-317).Watch this video: http://canmedia.mheducation.ca/college/olcsupport/crane/10ce/videos/VidPlayer.php?vid=LAGalaxy (Links to an external site.)Answer the following questions in a discussion post to your group: 1) Using terms from chapter 12 (at least 5), DEFINE the LA Galaxy product.2) Fully EXPLAIN where L.A. Galaxy soccer games are in the product life cycle. What marketing objectives would be used at this stage (see Figure 11-1)? To keep making money as long as possible, what strategies are they using (see pages 273-277), and what would you suggest? 3) L.A. Galaxy wants to launch a new product. DEVELOP an idea for a new product. Would you use multiproduct branding or multibranding? Why?4) DESCRIBE the steps they should take before they launch their new product (Chp. 10). What pitfalls should they consider?
