Write a research paper on B2B marketing

Write a research paper on B2B marketing Use the provide files/documents as guidance and references Research and use other sources of references as wellUse Calibri font at 11 p•Define B2B marketing and compare it with B2C marketing•Discuss how the lines between the two entities are getting blurred•Analyse and describe the buyer’s journey from a B2B perspective•Describe the digital tools that can be used and when to use them from a B2B perspective •Give three cases of companies that are doing B2B marketing well and how they have achieved their resultsoUse one European company, one US company and one Asian company as reference to your 3 examples oWhat makes them stand out of the crowd, what makes them unique •Conclude what is best practice within B2B marketing today and in the future