What do you believe are four to five key points to remember when implementing segmentation strategies?
In the case study article, what market segments were identified and what segmentation strategies were implemented?
What do you believe are four to five key points to remember when implementing segmentation strategies?
Identify a new market segment that you have noticed recently (during your own shopping experience online, in a commercial ad, or in a secondary resource such as a magazine) that you believe would be a great market to explore. How might you create a segmentation strategy to reach this new market segment?
