Access your chosen company’s market competition.

This assignment consist of two sections: Marketing Plan and sales strategy and marketing budget (using the Excel’s template).(1) Revise the company’s target market based on the feedback received in the Week 3 discussion thread. This was okay included in attachment. (2) Access your chosen company’s market competition. Use the factors listed in the graphic to assess the company'[s market competition. When assessing the competition, specifiy the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product?Assessing the competition – Who are your major competitors?, On what basis do you compete?, How do you compare to the competition?, Who are your potential future competitors?, What are the barriers to entry for new competition? Be sure to detail your plan to differentiate yourself from the competition. (3) Outline the company’s value proposition and create a marketing slogan/tagline for the product. The value proposition tells your customer why they want to do business with you. You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.(4) Specifiy the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective. Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows and sampling. You will use a combination of these tactics. Planning to use online marketing tactics? Consult the “Online Marketing Tactics. Website – How will your website promote your products or add credibility to your business? What are the primary objectives of your websites in marketing and selling your product? Social media will you use social media facebook, instagram to spread the word about your products and to engage customers and prospects. Other online advertising will include local newspaper. Other online tactics will include flyers and weekly sampling.