Analyze the role and function of commerce in America and International business.

CO1 Analyze the role and function of commerce in America and International business.CO6 Assess and appraise the value of personalization and permission marketing in commerce.Prompt:Choose a company and assess it in terms of the following features of modern commerce technology:Global Reach – marketplace is extended beyond traditional boundariesUniversal Standards – there is one set of technology standardsRichness – video, audio, and text messages are possibleInteractivity – interaction with the userPersonalization – personalized messages delivered to userWhich of the features does the company implement well, and which features poorly, in your opinion?Instructions:Prepare a memo to the president of the company you have chosen detailing your findings and any suggestions for improvement you may have.