Based on your observation of this campaign, what was a possible public relations objective established for this campaign?

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Based on your observation of this campaign, what was a possible public relations objective established for this campaign?
September 15, 2020 Comments Off on Based on your observation of this campaign, what was a possible public relations objective established for this campaign? Uncategorized Assignment-help
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This assignment is designed to help you understand the “management” function of public relations, and how to set public relations objectives, activate public relations campaigns, and implement public relations programs.

Send me SFMOMA is a beta-testing project held by San Fransisco Museum of Modern Art. Please do some research about this campaign. The following are some links that you may find helpful but also feel free to find more information by yourself via the Internet:

https://www.sfmoma.org/send-me-sfmoma/ (Links to an external site.)
https://www.sfmoma.org/read/sending-send-me-sfmoma-abroad/ (Links to an external site.)
https://twitter.com/i/moments/884578379717935104 (Links to an external site.)
http://www.sfgate.com/art/article/You-can-now-text-SFMOMA-for-art-on-demand-11042338.php#photo-12646714 (Links to an external site.)

Questions:

1) Based on your observation of this campaign, what was a possible public relations objective established for this campaign? Please make sure this PR objective is written in a way that it describes the end results expected, has a firm completion date, is realistic, attainable, and measurable.

(Note: you may not find the expected end results or completion date from your reading, you can have some reasonable imagination here, for example, to achieve XXX (the XX will be the objective you find from the reading) by XX percent (e.g., increase awareness by 5 percent, or reach 20% potential consumers in the target market) till XX date.

2) Based on your research and readings, does this PR objective seem to be consistent with the mission, vision, values and management’s objectives of San Francisco Museum of Modern Art, why?

3) What public relations programs were used to achieve the PR objective you summarized to answer Q1) (check the PR program list in the textbook, Chapter 5. Choose one or multiple that applied to this campaign)? In your opinion, were the PR programs helpful in terms helping achieve the PR objective?