Case Study Analysis that focuses on the communication strategy of the Amazon organization

For this assignment, write a Case Study Analysis that focuses on the communication strategy of the Amazon organization.   In this assignment, you will need to:   A. Summarize the Communication Strategy Locate an article that discusses the communication strategies used by Amazon. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise: [Insert author’s name here] discusses how innovative communication processes have helped Amazon resolve [insert issue here]. The top reason [insert author’s name here] holds that position is __________. A second reason [insert author’s name here] holds that position is __________. A third reason [insert author’s name here] holds that position is __________. After filling in the blanks, you should have a list of the positions and claims made by the authors about Amazon. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.) Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation i the following section of the paper B. Analyze the Communication Strategy Be sure to include how the communication strategy impacts Amazon on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which is discussed in the case study on the Dell Computer Corporation (provided as an attachment)..  In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in Amazon and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.   C) Explain Integration Techniques – explain how you would integrate the communication strategy into a small City/Municipality that consists of less than 45 employees. . You will need to reference at least two academic sources. Use the standard five-paragraph format: Introduction paragraph, body paragraph, body paragraph, body paragraph and conclusion paragraph). APA format should be used, including “Retrieved from” info.  The Case Study Analysis should be a minimum of three pages in length, not including the references page.  Content, organization, and grammar/mechanics will be evaluated.