CASE STUDY B2B E-COMMERCE IN CHINA: THE STRENGTH OF ALIBABA.COM

In the last 35 years, China has undergone dramatic economic and technological changes. Since many industries are protected by government regulations, foreign companies only have the chance to cater to the Chinese market with local partners. Since China’s entry into the World Trade Organization (WTO) in 2001, various measures have been taken to open up the country to international competition.With its 1.3 billion people and huge differences of economic wealth in the various areas of the country, the Internet is an important tool for the liberation from geographical constraints within and outside China. Since government institutions seem unsuited to foster technological and entrepreneurial development, private enterprises play an important role in the development of technology and its commercialization. e-commerce has become an important business tool for the export-oriented Chinese business community. Internet technology is a good example of how quickly and efficiently technology adoption occurs in China. The best example of this would be Alibaba, which has experienced unprecedented success under the leadership of Jack Ma. The company has positioned itself as champion of e-commerce in the business-to-business sector in China and the entire world too.Case analysis requirements:1.What is the focus of Alibaba’s business and what makes it so different from some US e-commerce companies?2.Would Alibaba have been as successful today without the leadership of someone like Jack Ma?3.What is Alibaba’s mission and vision in B2B marketing, his SWOT AND PESTLE analysis?4.What are the benefits and the downside of cooperation with partners of like China Post China Eastern Airline, Xinhua, Yahoo Taobao?5.What is his Involvement with the government? 6.Is there room for Alibaba in the global race for online supremacy? What would you do to secure the future of the company as nowadays there is many competitors?