Case Study on Andrew Mason & Groupon, Inc.

Preview the document4.Write a 2-page paper (not including the cover page and reference page). Use a separate level-two heading for each question to better organize your paper. Write each heading as a brief statement not a question. 5.Start your paper with a brief overview of the case.6Provide at least one textbook in-text citation (not a quote) and at least one outside research citation (not a quote) in addition to the textbook. Each paragraph should include at least on in-text citation. Otherwise, it appears that the claim and information is our own idea. All in-text citations should correspond with the reference list. Therefore, be sure to include all in-text citations in the reference list.7.Review the APA sample paper (under Assignment Resources – below) to assist you with the correct APA formatting for your paper. Note: An Author’s Notes and Abstract are not required for papers in this course.8.The title of this paper is : Andrew Mason & GrouponCase study: Andrew_Mason__Groupon_Inc.pdfPreview the documentReference:Finkle, T. A. (2014). Andrew Mason & Groupon, Inc. Journal of the International Academy for Case Studies, (1), 33. Retrieved from http://search.ebscohost.com.db07.linccweb.org/login.aspx?direct=true&db=edsgao&AN=edsgcl.397579893&site=eds-live (Article)Allen, K. R. (2016). Launching new ventures: an entrepreneurial approach. Boston, MA: Cengage. (textbook)Questions: 1. Discuss the childhood, background, education, and personality of Andrew Mason.2. Discuss the history of Groupon from startup until today. What strategies did Mason and Groupon employ to grow their business?3. In what industry(ies) does Groupon compete? What companies does Groupon compete against? Perform a SWOT Analysis of Groupon. What is Groupon’s competitive advantage?4. What were the major problems facing Groupon, Inc. in 2012?5. What recommendations would you make to Andrew Mason? Why?Attached is also a sample APA paper on what the professor gave us im not sure if that helps.