Choose your favorite entrepreneur or tycoon, and write about how that person established his product, and created the message for his or her company.

Choose your favorite entrepreneur or tycoon, and write about how that person established his product, and created the message for his or her company. Please choose a creative person who re-invents his or her field. You can include Twitter posts, marketing strategies, favorite topics, how they influence the field. Examples include: Jack Welch, Richard Branson, Suze Orman, Guy Kawasaki, Steve Jobs, or other well-known business people.