Critically examine how Christensen’s theories of innovation seek to enable a solution for this challenge.

Module: Strategic and Financial Management
Week 7 question
Within the context of case study Jack Morton Worldwide
Critically evaluate Gunther –McGrath’s assertion: ‘Without the assumption that an (competitive) advantage will be long lived, the urgency of an organisation to move quickly increases’
Critically examine how Christensen’s theories of innovation seek to enable a solution for this challenge.
The innovator’s dilemma (Christensen, 1997)
The phenomenon by which an innovation transforms an existing market or sector by introducing simplicity, convenience, accessibility and affordability