Define the basic concepts and analytical tools used to diagnose competitive conditions in the firm’s external environment and its industry.

Write a report that fully addresses key questions that are part of the assignment’s learning objectives, which are:Define the basic concepts and analytical tools used to diagnose competitive conditions in the firm’s external environment and its industry.Summarize key drivers that influence a firm’s industry dynamics and learn how to forecast their effects on potential profitability of an industry. Develop a conceptual framework to assess and map market positions of a firm’s rivals in any industry.Compare and contrast the firm’s strengths and weaknesses as a preliminary and a necessary step before crafting a well matched strategy aligned with its external environmentYou are expected to demonstrate a sound synthesis of website data and text material, original interpretation, and quality writing in form and content. Submit to Drop Box 2.1.