Define the unmet or underserved need, research the customer base, and create a business plan to solve that issue for the target audience.

Objective is to find a niche market within the project management industry that are underserved. Who is impacted? What is the problem? How is it currently being solved? How can it be better? Define the unmet or underserved need, research the customer base, and create a business plan to solve that issue for the target audience. Create a business model canvas, a profit & loss statement, and a pricing worksheet.