Describe the artifact (content, mode, style, creator, potential audience(s), etc.).

Describe the artifact (content, mode, style, creator, potential audience(s), etc.);
Talk about the nature of your interest in the artifact;
Give an initial sense of how you understand the role and import of the artifact (that is, answer the “so what?” question for your reader — why should we take notice of this artifact in the first place?);
Offer questions the artifact raises for you that you hope additional critical evaluation will help to clarify and/or answer.