Describe the decision-maker(s) (customers) for the main product or service offered by your unicorn company, and any thoughts you have on the likely decision-making process.

Unicorn Startup Assignment #7 – Channels, Customer Relationships and Reaching CustomersChannels, Customer Relationships, and Reaching Customers (1 page)Answer the following questions regarding your unicorn company. Provide references for your responses.What is the primary channel that your unicorn company uses to:deliver products and/or services to customerscommunicate with potential and existing customersHow would you describe the relationship your company has with customers? Deeply personalized, human-centered interactions like a private banker, or highly-automated and impersonal, or something in-between? Why do you think the customer interaction is designed in this way?Does your unicorn company primarily employ an intensive, exclusive, or selective distribution strategy, and why do you think they designed it this way?Describe the decision-maker(s) (customers) for the main product or service offered by your unicorn company, and any thoughts you have on the likely decision-making process. How does your unicorn company influence these decision-makers (customers)?Think about the likely Customer Acquisition Costs and Lifetime Value of a typical unicorn company customer? Do you think your unicorn company is making money, or are they losing money now on marketing to build customer market share for future growth prospects?icon-navigate.png How to Submit Your WorkUpload your assignment to this Turnitin assignment for grading. Turnitin is a writing assessment tool that is used to help detect plagiarism. Read here about interpreting the Turnitin similarity report (Links to an external site.).To resolve issues with Turnitin, contact Georgetown University’s Information Systems Office (Links to an external site.).