Describe the group or individuals that use the client’s products and include average age, the percentage of females and males, and demographics of consumers, and motivation for purchase.

My product: EA sports video game Apex LegendsAbout the Assignment:Select a client/product – a toy, video game, beverage, food product or consumer electronics company etc. in the United States. You work for a marketing agency and you’ve been asked to develop a comprehensive marketing plan including financial projections and video presentation with appropriate visual aids for your client. Your marketing plan will focus on introduction of a new or existing product for a new target market over a 1-year time frame. Your plan must be based on accurate marketing research and market analysis information and must clearly present marketing strategies and implementation that show budget details.You have a $250,000 budget for promotional activities. It is important the client understand the rationale for your business recommendations and believe the proposed marketing strategies and implementation will be successful.Final Project RequirementsThe combined final project grade for the marketing plan and video presentation equals 100 points in total. The marketing plan is worth 80 points and the video presentation is valued at 20 points. Make sure to complete the marketing plan before starting the video presentation.Marketing Plan Marketing Plan Presentation While the actual assignments will not be due until the end of the term, it is important that you begin to work on the project immediately and continue to progress weekly. Marketing PlanThe major project in this class will be the systematic development of marketing plan for a good or service. This will be an individual project. The final project is an attempt to apply what you have learned in the course to a product or service of your choosing. You do not, though you may choose to, need to invent your own product or service. You may use an existing product or service – your plan however, must be your own unique ideas. Assume that the company has hired you to create a NEW marketing plan to enhance their current efforts if you choose an existing product or service. The comprehensive marketing plan with financial projections should be written as described in Chapter 16 and in the corresponding canvas module. The project should be formatted as a PDF document in standard, 12-size business font with page numbers and appropriate charts and graphs including section headers as noted below.Use at least 5-10 outside and credible sources in APA format. List these on a Works Cited page at the end of the marketing plan.A marketing plan is composed of 10 major sections, and a Works Cited page. The 2500-word marketing plan should include the following sections:Title Page – Include writer name, type of report, company and submission dateTable of Contents – Page with major section headers and associated page numbersMajor Sections: Executive Summary – Is a 1 to 1.5-page summary explaining the client project, business goals, marketing plan highlights, and key recommendations. An executive summary should provide all the information your company’s executives need to make a decision without reading the rest of the plan. Introduction – This includes 4 sections: Business overview, current situation, and state of business, Mission statement that should be approximately five to six sentences stating the goals, function, values, and objectives of the business, Detailed explanation of products and services sold, and any concerns or issues the company currently faces, and promotional strategies used by the firm Current Audience – Describe the group or individuals that use the client’s products and include average age, the percentage of females and males, and demographics of consumers, and motivation for purchase. Market Research and Analysis – This should include an industry overview (size of market, rate of growth, trends in the industry, potential opportunities) and competitive analysis including marketing review of the client company and their top 3 competitors, including a SWOT analysis, and cultural and legal regulations. Be sure to evaluate the external environment. Product/Target Market Opportunity – Based on the market research and analysis, identify a new or existing product opportunity for a new target market. Describe in detail the product, target market selected, and why this is a fit. Explain how this fills a customer need and has potential to significantly increase revenue. Make sure to provide external resource information that supports your claims. Financial Projections – Discuss the amount of money the company is currently spending and profits. Project the amount of profit that the company anticipates in generating over the next year by implementing this marketing plan. Include a best case, break-even, and worst-case scenario. #6 will be optional 10 Extra Points if you are able to include this in your project. Marketing Strategy -marketing plan and details how you will reach new customers. Describe the recommended marketing strategies to be utilized in the marketing plan. Consider the product opportunity, new target market, and 4 p’s in this section (price, product, placement and promotion). Your pricing and positioning strategy must be aligned. In this section of your marketing plan, be sure to detail the positioning you desire and how your pricing will support it. Your distribution plan details how customers will buy from you. For example, will customers purchase directly from you on your website? Will they buy from distributors or other retailers? And so on. What is your offering? Offers are special deals you put together to secure more new customers and drive past customers back to you. Offers may include free trials, money-back guarantees, packages (e.g., combining different products and/or services) and discount offers. The promotions section is one of the most important sections of your marketing plan and details how you will reach new customers. There are numerous promotional tactics, such as television ads, trade show marketing, press releases, online advertising, and event marketing. In this section of your marketing plan, consider each of these alternatives and decide which ones will most effectively allow you to reach your target customers. Marketing Implementation – Define the company’s short term promotional goals and objectives and state how the company will accomplish them. Consider different Integrated Marketing Communication (IMC) strategies – traditional media, advertising, social media, electronic, video and mobile in the plan. What is your unique selling proposition (USP)? Having a strong USP is of critical importance as it distinguishes your company from competitors. Your marketing materials are the collateral you use to promote your business to current and prospective customers. Among others, they include your website, print brochures, business cards, and catalogs. IMC Campaign – Describe the company’s IMC campaign message, creative brief, and promotional budget uses. Show ad examples for the media channels to be included. Evaluation – Determine which marketing metrics will be used to measure market plan performance and improve company success during the marketing implementation phase of the project. Be specific.Works Cited – Page to include all research information used from articles, books, websites, and other sources in APA style