Determine two performance criteria for use by a company of your choice to monitor strategic marketing performance.

Discussion 1
• Is the term corporate entrepreneurship an oxymoron? In other words, can corporations—especially large ones—be innovative? Support your answer with examples.

• Use the Internet to find an example of two corporate innovations—one brought about through autonomous strategic behavior and one developed through induced strategic behavior. Which innovation seems to hold the most promise for commercial success and why?

Discussion 2
• Determine two performance criteria for use by a company of your choice to monitor strategic marketing performance.

• Take a position on whether it is still important to perform a marketing audit on a business unit whose performance has been historically good. Determine the pros and cons in utilizing dashboards.