Discuss a broad view of the general research area you are trying to demonstrate how important this general area of research is to the world.

These should be the first paragraphs of a dissertation introduction. Please follow this:
1.1 Broad view of the general research area
you are trying to demonstrate how important this general area of research is to the world.
And this general area of research is Integrated Product development, please especially focus on the integration of expertise within and outside the organization.:)