1.Provide enough background for your reader to understand the problem 2. Convince the reader that the problem must be addressed urgently 3. Describe your evidence – what does your data say about the problem? 4. Describe your methods – why should your reader trust your evidence? 5. Call to action – What do you want your reader to do after reading your policy brief? How is that within their power? 6. Did you conduct a rigorous qualitative research project, using Lincoln and Guba’s criteria of credibility, transferability, and confirmability? 7. Do you explain why a qualitative approach was appropriate to your question? Do you justify why your methods were appropriate to answer your question? 8. Are your conclusions based in your data? 9. Is your writing clear and appropriate to a broad, educated audience who knows about public health but may not be an expert in qualitative research?