Discuss how market can research evolving in the future, specifically considering online/social factors and the dramatic increase in available data?

Find an article that discusses the two topics of market research and innovation.

Summarize the article, noting examples and key points.
Next, analyze the article. What do you think about what is discussed? Are there key considerations missing or other issues?
Discuss how market can research evolving in the future, specifically considering online/social factors and the dramatic increase in available data?
Please include a link to the article.