Discuss how the image matches the Gestalt principle that you have identified.
Discuss how the image matches the Gestalt principle that you have identified.
July 6, 2020 Comments Off on Discuss how the image matches the Gestalt principle that you have identified. Uncategorized Assignment-helpIntroductionThe Gestalt Principle of Perception suggests that our brains like to organize information that we encounter, helping us make sense of what is in our world. We often place things that we see into highly cultural patterns or forms – what we fit to form/pattern is associated with what we grew up with or interact with on a daily basis. In the marketing world, many psychological theories are utilized to help sell products and gain loyalty; this is also true with company logos. Companies will spends thousands of dollars to create a logo that is constructed with simple images, but when viewed as a whole the perception offers a different story.For this assignment, you will select one of the main principles: figure-ground, proximity, similarity, continuity, or closure. Using your own words, please define this principle.Then, you are to look through the newspaper, magazines, or the Internet to view a logo that matches the principle you have selected and defined. You will embed the image into your document.Please discuss how the image matches the Gestalt principle that you have identified. Include an in-text citation (APA format) from the textbook or a peer-reviewed source to support your conclusions.Here is an example of a “proximity” logo:IBM LogoModule Learning Outcome: Recount the Gestalt theory of perception and differentiate the major principles (A1; B1; C3)RubricAssignment Rubric (30)Assignment Rubric (30)CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeContent and idea development15.0 ptsExcellent: Well-developed ideas that are reflective, substantive, and factual.13.0 ptsGood: Some development of ideas, include some reflection and thought.9.0 ptsAcceptable: Basic ideas; lacks reflection and is not substantive.0.0 ptsUnacceptable: non-performance or ideas unclear; lacks substance, and irrelevant.1sThis criterion is linked to a Learning OutcomeCritical Thinking10.0 ptsExcellent: Displays an excellent understanding of the required readings and underlying concepts. Correct use of psychology terminology. Post integrates outside references or relevant research to support important points. Well-edited and cited appropriately.9.0 ptsGood: Displays some understanding of the required readings and underlying concepts. Some use of psychology terminology. Minimal outside references or relevant research to support important points. Some editing and citations.


