Discuss Tweens (NOT Gen Z), Generation Y, and Generation X. You must determine the demographics of each group by birth years (or, for Tweens, age span) and basic information.

Introduction: 3 pointsDemographics and basic info: 4 pts for each demo, 12 pts total; birth years and basic info; for tweens ( Paper 1) it is age span; for seniors: the Silent Generation (Paper 2).Attitude: 4 pts for each demo, 12 pts total; what is the attitude of the cohort? What happened during their lives and how did those events impact the attitude?Spending: 4 pts for each demo, 12 pts total; how much does each group spend annually as a group, or what % of disposable income does the group control?Product Development: 4 pts for each demo, 12 pts total; what product/service would you recommend be developed/sold to this group and why? This is a product/service that you would recommend to this demo based on the research you have done to write the paper.Marketing: 4 pts for each demo, 12 pts total; what MEDIA (2 points) would you use to reach the group and what MESSAGE (2 points) would you deliver?Product/service: 4 pts; in each paper pick any one of the three demos and briefly discuss a product/service that someone else successfully marketed to that demo, and a product/service that failed; discuss why it succeeded or failed. This is a product/service that someone else/business has already marketed.Conclusion: 3 pointsCite: 6 pts; cite your sources in your text; I will accept ANY form of citationReferences: 6 pts: include a reference page with all the pertinent info; include the complete URL.Writing: 3 points; eliminate typos, spelling and punctuation errorsOverall Presentation: 15 points; write the paper in the proper essay format using paragraphs, etc