Discuss why Transformation Efforts Fail. John P. Kotter HBR (Jan. 2007

review the article and address;(1) very brief background of topic(2) why this article is important to strategic management(3) what ideas or Key Concept will you take away from the case study / article(4) how have you seen the concepts applied in other companies or industries, with what results.(5) how can you apply the concepts in this article / video to your own organization or group project