Discuss your competition. Take the competitive analysis you performed and summarize what you learned in a series of slides.

Develop a complete social strategy for the brand you have been working with all semester. This can be one of the three companies, or one political candidate, that I have you at the beginning of the semester OR a brand you chose to use for the prior assignments. In your social strategy I expect to find: A brand definition that sums up what you WANT people to think of when they think of your brand. o For example: Target is a reasonably priced outlet for cutting edge design, fashion and housewares. (In truth they NEVER use reasonably priced in their outwardly facing material, but it is what they believe internally) A customer/voter/client persona, which is WHO exactly you think is your target audience. This must be narrowly defined. You must include an audience persona. o For example Jet Blue (from Blogspot) JetBlue’s buyer persona is the low budget traveler that wants a comfortable yet affordable solution to flying. They are typically a younger audience that likes to be reached through social media channels and expects quick responses from the company. That audience comes through in their marketing in the medium they use (Twitter, in this instance), the words they use (flying like a boss), and even the name of the Twitter handle (@JetBlueCheeps). Further develop this persona into your local target market using the information from your target market assignment. Please attach any SimpliAnalytics or ESRI data as a supporting document). Tell me if you have found your target where you expect them to be. Discuss your competition. Take the competitive analysis you performed and summarize what you learned in a series of slides.