Does the company have a USP (unique selling point) or market edge?

1 The portfolio task involves: • Finding a suitable job advertisement. • Researching the company/organization with the vacancy. • Making a video presentation about the company and your suitability for the role advertised. 3 To make a strong application for a job and to excel in interviews, you need to show knowledge of the company or organization and sector to which you have applied. 4 During your job application process, your ultimate aim is to persuade the company or organization to offer you a job. To do this you need to convince the recruiter through the different stages of the selection process that you: • Understand what you have applied for. • Have the knowledge, skills and abilities to be successful in the role. • Will be motivated on the job. • Will fit in well to the culture of the company. Therefore, you need to include these points in your presentation. Process 5 Find an advertisement for a job that is suitable for you in most respects. You can disregard the following requirements: up to 2-years’ experience, an expired deadline, the location, and military service completion. The advert can be from anywhere but if it isn’t in English, you will need to supply a translated copy. You can use the ad you used last semester or find a new one, but it must include a job description (roles and responsibilities), and the required qualifications, skills and competencies to do the job. 6 Next, research the company or organization. Start on its website and search for the following: • What does it do / sell / provide? From this information you can discover who its competitors are. • Does it have any subsidiaries / is it part of a group? • Is it local / national / international? • What is its approximate size? • Is there a company mission statement? • Does it have a Values’ statement highlighting its values and ethos? How do these match your own? • Who are the senior members of the management team? • Does the company have a USP (unique selling point) or market edge? 7 Check the ‘News Release’ section (also Google News) for details about new products, new appointments, new potential markets etc. 8 Next, check the company’s social media accounts. Visit their Facebook, Instagram, and Twitter pages since this will give you a good sense of how the company wants its consumers to see it. 9 Investigate if there are any issues affecting the industry/business sector.