Email Marketing Campaign for a Home Improvement Retailer.

If you run into any unforeseen issues/emergencies that may prevent you from meeting thedeadline, please reach out to your assigned academic coach and or myself.Submission: via Moodle. Please click on the assignment link in Module 6 and it willtake you to the page where you would be able to upload the document.This is an individual activity.Please email any questions to your assigned academic coach.Key Learning Objectives (for all written activities):1) Apply knowledge learned in specific modules to actual business phenomenon.2) Develop/enhance business research and analysis skills.3) Communicate marketing knowledge in a formal business style researchreport/insight.Instructions• Page Length: 2-4 pages, single-spaced (including any charts; excluding coverpage and bibliography). The paper must be at least 4 pages in length. Whilethere is no penalty in terms of going over the 7-page limit, it is recommended thatyou stay as close to that number as is possible to minimize any repetition, etc.• Citation Format: There is no specific format required but all sources must belisted in the references/bibliography section including those for any charts.For instance, if you use a graphic image from the web, you must cite thesource in your bibliography.• Important – Students are required to meet the Turnitin threshold of 20% contentmatch or less. Turnitin is already integrated in Moodle and all you need to do isclick on the assignment link and it will give you the option to upload the paperand will generate a content match percentage score. If your match percentage is This information is proprietary to Dr. Imran Khan. Scanning, copying, websiteposting, or reproducing and sharing in any form is strictly prohibited.2 | P a g ehigher than 20%, you will have the opportunity to take down the document andre-submit it until the due date. Please note that sometimes the Turnitin system,depending on how busy their servers are, takes a bit longer (perhaps severalhours) to provide the match percentage score. If the system does not generate yourmatch percentage right away, please log out of Moodle and log back in and youshould be able to see the match percentage score. A tiered penalty system will beapplied for match percent higher than 20%.• Unless otherwise, late submissions may not be accepted or may receive partialcredit only. If an extraordinary event prevents you from submitting your paper ontime, please advise both myself and the academic coaches ahead of time or atyour earliest.This activity relates to material covered in Module 6. Please leverage relevantinformation from the module to help you develop answers to assignment questions.Email Marketing Campaign for a Home Improvement RetailerScenarioAs a home improvement retailer, you offer a wide array of home improvement productsand services. These include appliances, flooring materials, building materials, lightingproducts, plumbing products, tools, small consumer electronics, HVAC units, etc. Inaddition, you provide professional installation services (through in-house staff and orthird-party contractors) for a range of products that you resell.From a marketing communication standpoint, you employ a range of digital advertisingtools including search engine optimization, banner ads on third-party sites,remarketing/retargeting techniques, etc. Recently, a customer visited your site andsearched through various flooring products you offer (carpet, hardwood, tiles, grout, etc.).The customer specifically spent time comparing hardwood flooring, carpeting, and tilesand reviewed both product specifications as well as pricing. This customer also reviewedinformation on professional installation services that you offer. It is likely that thecustomer is not only comparing your offerings with other similar retailers, but he/she isalso evaluating do-it-yourself (DIY) or do-it-for-me (DIFM) options.Assume you have the email information on this customer—perhaps it is a formercustomer, may be they carry your store credit card, or maybe they were logged in theironline account, e.g., social media, email, etc., when they browsed your site.Q.1. Draft a follow-up email for the customer which accomplishes the followingobjectives (30 points):a) Persuades them to open the emailb) Serves as a subtle reminder of products/services they had reviewed This information is proprietary to Dr. Imran Khan. Scanning, copying, websiteposting, or reproducing and sharing in any form is strictly prohibited.3 | P a g ec) Informs the customer about the product, service, any special promotions, andkeeps them engaged with the email (i.e