Explain how did the firm create, deliver, and capture value for both budget-minded travelers and unbranded hotels?

Use the five forces model of competition to analyze the industry environment in which ZO Rooms was operating. Explain ZO’s business model. How did the firm create, deliver, and capture value for both budget-minded travelers and unbranded hotels?In December 2015, OYO made an offer to acquire the struggling ZO Rooms. Why? What type of acquisition was this? What were the intended benefits for both parties? Why do you think ZO Rooms failed? Support your answer with specific details.