Explain how you think that company creates value for customers or benefits society.

TOPIC 2: STRATEGIC MARKETING – Personal ApplicationThis is the first of many topic choices in which you will have the opportunity to apply marketing concepts to your personal or professional situation. Consider the company or organization you work for, or a specific company/organization you have previously worked for.Explain how you think that company creates value for customers or benefits society.Do you think that company or organization engages in strategic marketing? Why or why not?TOPIC 3: SWOT for UMGCStrategic planning begins with an evaluation of the internal and external environments. This is called a SWOT analysis, and SWOT stands for strengths, weaknesses, opportunities, and threats. Here is a worksheet to help you categorize the SWOT variables.