Explain what Kotter means by alignment versus what he describes as the alternative.
Please read the provied reading material and answer the following questions(each question post will be around 200 words):
1. Per Kotter, since the function of leadership is to produce change, setting the direction of that change is fundamental to leadership. How did Vinik set the direction that produced change for the franchise upon taking control as the owner of the Lightning in 2010?
2. When Vinik purchased the Lightning, the team had approximately 4,000 full-season ticket sales. Describe what has happened to season ticket sales over the period 2011-2017. To what can this be attributed? Please cite specific examples in the case and from anything you know about the NHL.
3. Kotter refers to the term alignment (aligning people) in regard to leaders. This question has two parts: A. Explain what Kotter means by alignment versus what he describes as the alternative. B. How did Vinik “align” his hockey franchise with the community and what were some of those outcomes?
4.Finally, from the Tampa Bay Lightning case, explain the progress in the team’s financial performance (over time) and what are the most important/essential factors (drivers of revenue) for an NHL team and why?
