Explain why the key ideas are compelling, engaging, or otherwise appealing.

*Select one key idea from each chapter that you found particularly interesting, engaging, surprising, or noteworthy. *Write an essay in which you briefly describe the four key ideas you selected, citing Weiss. *Explain why the key ideas are compelling, engaging, or otherwise appealing. *Draw connections between these key ideas and your current business experience, either as an employee, manager, or consumer.