From your evaluation, what are some of your recommendations for New Balance to be more competitive in a global market?

Company AnalysisIn this activity, you will research the New Balance Company and write an essay based on the concepts learned this week. Visit the New Balance website: www.newbalance.com and review the company’s information. Answer the following questions in an essay format below.From your assessment of New Balance, identify and describe in detail at least one of Porter’s generic competitive strategies New Balance has been using. From your evaluation, what are some of your recommendations for New Balance to be more competitive in a global market?Assess New Balance’s opportunities and threats; provide a plan for implementing at least two opportunity strategies and addressing two current threats you’ve identified. Explain how those opportunities and threat strategies will positively affect New Balance’s business operations. Note on Academic Integrity For all essay activities, upon submission, your assignment will automatically be evaluated through Turnitin, a plagiarism detection tool. Your paper will be checked against a database of millions of written works and provide feedback on originality. You may view your originality report; however, you will not be permitted to submit your paper a second time. A score of 30% matching or lower is allowed, anything higher is not acceptable for any of the Turnitin assignments in this course. When answering questions, do not repeat the question in your essay. Ensure your work is entirely your own and cite your sources, if applicable!