How else can Framebridge track and identify opportunities to promote repeat purchasing behavior?

Framebridge’s model has proven compelling enough to secure investor funds, but there is pressure to achieve an optimal customer lifetime value (LTV). For a direct-to-consumer company, this comes down to marketing. However, Framebridge has only cracked the surface with early adopters, and there is no telling which segments, channels, and customer characteristics will best indicate potential for repeat purchasing—a key driver of LTV. To plan for the future, Kristin Muhlner, president and COO, needs better predictive capability to drive customer acquisition costs down and LTV up.How else can Framebridge track and identify opportunities to promote repeat purchasing behavior?Then address the following questions:How did Susan Tynan arrive at the product Framebridge offers today?What are some other ways to improve key performance indicators?How does Framebridge’s product/service resolve or not resolve that problem?Provide an alternative recommendation to solve the problem?